Hitting Your Pinata

Introduction

How many of you are like me and at least three or four times a day I get a call, an email, a text, or view content that tells me the latest and greatest lead generation tool is available to me right now and I have to sign up and they’re going to give me hot leads and I’m going to sell a whole bunch more houses. I’m sure everybody gets elicited and good on those people I respect the hustle for anything that anybody does because I’m also a hustler so I’m never rude but I say no thank you I’m busy generating and qualifying my own leads.

Overcoming Overwhelm

So what I found though when I first became a realtor is a sense of overwhelm because that made me feel like what am I missing there’s got to be some crazy Great lead generation tool that I don’t know know about cuz I’m a new realtor and every time I say no to somebody maybe that was the one interesting today I’m also here to tell you more about how to generate leads so I’m just one more talking head or a little bit more noise but my message is a little bit different in that I think that you should filter it down and try and drown out the noise so what I have found is you need to really pick a lane and you need to pick a and only focus on maybe two or three really solid lead generating sources that work for you.

Circle of Influence

You don’t have to be on Facebook and on Instagram and on TikTok and on LinkedIn and have a kick-ass website and have a TV commercial and be in the magazines and be on the speaker circuit it’s exhausting and you don’t even know if that’s where your customers are that’s kind of a shotgun approach is I’ll just be everywhere and I’ll try and catch something to somebody that it doesn’t work so what I wanted to do today is by means of a real estate case study because I’m a realtor not apologetically I’m going to share with you what works for me and some of the tips and tricks that I’ve learned that have really helped me find my customers and helped find the people who want to be serviced by the business that I provide and the services that I provide so I have learned that three places that I have great success is within my circle of influence at Hope open houses and with my past clients and referrals and so I’m going to talk to you about each of those in a little bit greater detail today and how I really maximize the impact on each of those.

Circle of Influence

For those of you who don’t know me for 30 years I had a corporate career and I moved to Kingston because of my corporate career in 2018 that came to a Mutual end that I was very grateful for because I really wanted it to end but if you didn’t work at that company in the town of Kingston I didn’t know you I was Sherry from that company and that’s how people knew me and those were the only people I knew so suddenly I find myself in a new industry where there are people who have been selling real estate in this town for 30 years and everybody knows two Realtors they went to kindergarten with and I’m this new lady I’ve been in has been since 2010 and I was really in the industry so that’s a little terrifying got to be honest and so I realized that I needed to push myself outside of my comfort zone and I needed to start attending networking events this is partly how I got here today and I needed to start meeting new people so I’ll give you a couple of examples of things that I did and how they worked out for me.